Websites that win work.
AI that never misses it.
We design fast, beautiful websites, then back them with an AI receptionist that answers every enquiry in seconds, day or night. One Melbourne studio for the whole picture.
Trusted by businesses like
Four ways we grow
your business.
Most agencies do one of these and hand off the rest. We do all four, so the website, the AI, the rankings and the ads pull in the same direction.
01 Websites Sites that look sharp and convert.
Custom-designed, custom-built — no Wix, no templates. Mobile-first because that’s how your customers find you. Fast, clean, and set up to turn visitors into enquiries.
- Custom design & build
- Mobile-first & responsive
- E-commerce
- Hosting & care
- Landing pages
- Speed optimisation
02 AI solutions An AI receptionist that never clocks off.
An AI assistant trained on your business that answers customers on SMS, email and web chat in seconds: quoting, booking and following up while you’re on the tools. We build it, train it and run it for you. It’s answering real customers for our clients right now.
- AI receptionist, 24/7
- SMS, email & web chat
- Quote & booking flows
- Missed-call text-back
- Lead follow-up automation
- Human handover, always
03 SEO Get found when customers search.
Honest, local-first SEO so the suburb next door finds you before your competitors. Google Business Profile dialled in, the right pages built, the technical stuff handled. No black-hat tricks, no nonsense reports.
- Local & suburb SEO
- Google Business Profile
- Keyword & content
- Technical SEO
- Core Web Vitals
- Rank tracking
04 Marketing Turn attention into booked jobs.
Ads and follow-up that actually pay for themselves. We run the campaigns, capture the leads, and track every dollar back to a job — so you know exactly what’s working.
- Google Ads
- Meta (FB / IG) ads
- Lead capture & automation
- Email & SMS follow-up
- Conversion tracking
- Monthly reporting
Not sure where to start? Tell us what you need →
The enquiry came in
at 9:47pm. It answered.
Half the leads a service business loses are the ones nobody answered in time. Our AI receptionist replies on SMS, email and web chat in seconds, quotes the job, and books it in, then hands the conversation to you whenever you want it.
Answers in seconds, 24/7
Customers message at 9pm, on weekends, while you’re under a car. The AI replies straight away, so the lead never goes cold.
Trained on your business
It knows your services, prices, service area and how you like to talk to customers. Not a generic chatbot script.
Quotes, books, follows up
It collects photos and job details, gives ballpark quotes, locks in bookings and chases the ones that go quiet.
Hands over when it matters
Anything sensitive or unusual comes straight to you. You approve, the AI sends. You stay in control of your customers.
Not theory: it’s answering real customers for Melbourne Scratch Repairs right now.
Melbourne Scratch Repairs
AI receptionist · replies in seconds
Tuesday · 9:47 PM
Illustrative conversation. The booking flow shown is exactly what our AI runs live for clients today.
Real sites, real
businesses.
Tap any project to see the build up close — desktop, mobile, and the thinking behind it.
Industries we build for.
Design concepts for the trades and services we love working with. These are demo designs — not live client sites — but they’re exactly how we’d start yours.
Burst pipe? We’re on the way.
Blocked drains, hot water and emergencies — fixed fast by licensed, fully-insured locals.
15+yrslocal
FlowRight Plumbing
Open live concept
Coffee worth the walk.
Book a tableHoney & Oat
Open live concept
Train
harder.
Coaching, classes and a community built for real, lasting results.
IRON & OAK
Open live conceptDentistry that feels easy.
Gentle, modern care for the whole family — with same-week appointments.
● New patients welcomeNorthside Dental
Open live concept
Gardens that turn heads.
We design, build and care for outdoor spaces across Melbourne.
Wildleaf Gardens
Open live concept
Sharp cuts, classic service.
Traditional cuts & hot-towel shaves Book nowThe Cutroom
Open live conceptYour business could be next.
Start a project
Simple, by design.
Most agencies make this complicated on purpose so you can’t compare. Here’s exactly how working with us goes — start to grow.
- 01
Tell us the goal
Fill the brief — who you are, what you do, and what “more business” looks like for you. Takes 30 seconds. No discovery-call gauntlet.
- 02
Get a plan + quote
Within 24 hours you get a written plan — what we’d build, what we’d rank for, what we’d run, and exactly what it costs. Fixed price, no surprises.
- 03
We build & launch
Custom site live in around 5 working days. SEO foundations and tracking set up at the same time, so you’re visible from day one — not months later.
- 04
We grow it
Then we bring the customers: search rankings, ads, and an AI receptionist answering every enquiry. Month to month or one-off — your call. No lock-in contracts, ever.
Don’t take
our word for it.
Google reviews
They just got what we were after. The site looks sharp, loads fast, and we’ve had a noticeable jump in enquiries since it went live.
Working remotely was seamless. They understood our brand straight away and delivered a site that reflects the premium service we offer.
Handled the website, the Google listing and the ads — all in one place. Way easier than juggling three different people.
Replies within the hour, every time. After dealing with big agencies, working with someone who actually picks up is a relief.
They just got what we were after. The site looks sharp, loads fast, and we’ve had a noticeable jump in enquiries since it went live.
Working remotely was seamless. They understood our brand straight away and delivered a site that reflects the premium service we offer.
Handled the website, the Google listing and the ads — all in one place. Way easier than juggling three different people.
Replies within the hour, every time. After dealing with big agencies, working with someone who actually picks up is a relief.
We needed something simple that gets customers calling us. The enquiries started coming in within the first week.
Fast, no jargon, and the website paid for itself in a month. We’re now ranking for searches we never showed up for before.
Honest advice from the start. They told us what we actually needed instead of selling us the most expensive option.
The phone genuinely rings more. That’s the only metric I care about, and they delivered it.
We needed something simple that gets customers calling us. The enquiries started coming in within the first week.
Fast, no jargon, and the website paid for itself in a month. We’re now ranking for searches we never showed up for before.
Honest advice from the start. They told us what we actually needed instead of selling us the most expensive option.
The phone genuinely rings more. That’s the only metric I care about, and they delivered it.
Smart Web Works
Web & AI studio · Melbourne
- Based in
- Melbourne, VIC
- Years in software
- 10+
- Sites live
- 6 + counting
- Account managers
- Zero
A studio, not
an agency machine.
Smart Web Works is a small Melbourne studio with ten-plus years of software behind it. We’ve run a local service business ourselves, so we know how much work hides behind a ringing phone and a half-finished quote.
We build websites for service businesses and then grow them: getting you found on Google, running the ads, and putting an AI receptionist behind it all so no enquiry ever goes unanswered. We built that AI ourselves; it’s not white-labelled software, and it answers real customers for our clients every day.
No middlemen, no “account managers”, no contract trap. You deal directly with the people doing the work. If something breaks at 9pm, we’re the ones fixing it. That keeps everyone honest.
Things people
always ask.
Do you only build websites, or the marketing too?
Websites, AI and marketing. We design and build the site, can put an AI receptionist behind it that answers your customers 24/7, get you ranking on Google with honest SEO, and run the ads that bring customers in. Start with just a website and add the rest later, or do it all from day one.
What exactly is the AI receptionist?
An AI assistant trained on your business: your services, prices, service area and tone. It answers customers on SMS, email and web chat within seconds, collects job details and photos, gives quotes, books jobs in, and follows up on the ones that go quiet. It already runs live for our clients, answering real customers every day.
Will the AI say something stupid to my customers?
This is the question everyone asks, and it’s the right one. The AI only talks about what it’s been trained on, and anything sensitive or unusual gets passed straight to you instead of guessed at. You can review conversations any time, and you stay in control. If it doesn’t know, it says a human will follow up. It never bluffs.
What does a website cost?
Builds start at $499 for a focused service-business site, and every job is quoted fixed, in writing, within 24 hours of your brief. No hourly billing, no surprises later — and hosting is free for most sites, so there’s no monthly bill just to stay online.
How long does a website take?
Most builds are live in around 5 working days once we’ve got your content. SEO foundations and tracking go in at launch, so you’re visible from the start — the ranking and ad results then build over the following weeks.
Do I really own the website?
Yes. The design, content and code are yours once it’s paid in full, and the domain is in your name from day one. If you ever want to take everything elsewhere, you can. We’re not holding anything hostage.
Is there a lock-in contract for SEO or marketing?
No. Everything is month-to-month or one-off. If the work isn’t paying for itself, you stop — no cancellation fees, no minimum term. We’d rather earn the next month than trap you in a contract.
How does SEO pricing work?
We scope it to your goals and quote a flat monthly figure up front — no vague “it depends” or padded hours. You get a plain-English report each month showing what moved and what we did. No black-hat shortcuts that get you penalised later.
What about ongoing hosting and changes?
Hosting is free for most service-business sites (Cloudflare’s free tier). Small post-launch tweaks are free for the first 30 days; after that, edits are flat-rate per job — email what you need, we quote it, turn it around in a day or two.
What if I don’t like the first design?
Full refund. We draft a first version — if you don’t approve it, we refund the deposit and walk away. No hard feelings, no “let’s try one more revision”. We’d rather you say no early than pay for something you don’t love.
Why work with you instead of a big agency?
You deal with the person actually doing the work — no account managers, no juniors, no being passed around. Replies in under a couple of hours, honest advice, and one studio handling web, search and marketing so nothing falls between the cracks.
Still got a question? Email us →
Tell us where you
want to grow.
A quick brief to scope what you need — website, AI receptionist, SEO, marketing, or the lot. We’ll tell you honestly what we’d do, what it costs, and how long it takes. No sales pitch, no pressure.
Email us directly
hello@smartwebworks.com.au
Email or the form both land in the same inbox — we reply within a couple of hours during AU business hours.
Based in Melbourne, Australia · Working with businesses Australia-wide